A Research On Anxiety And Phobias - 1530 Words

Anxiety and phobias can be induced via mechanisms involving a variety of stimuli. Fear-inducing stimuli can trigger the formation of fear memories via classical conditioning that can be reconsolidated if the reminder of the stimuli or the specific fear-associated stimulus itself is present. Recently, as well as over years of research, efforts have been made to understand the manner in which the fear memory pathways are consolidated and paved with the goal of learning how to inhibit or undermine the reconsolidation of such pathways. Knowledge obtained through experimentation involving a noradrenergic beta-blocker, propranolol HCl, has demonstrated that this pharmacological antagonist acting against beta-adrenergic receptors present in the amygdala can disrupt the fear memory pathway. Although this information has been helpful in understanding the circuitry of fear memories and the role of inhibition in such pathways, it has also led to more questions pertaining to clinical applicatio ns of drugs such as propranolol HCl. In fact, Marieke Soeter and Merel Kindt sought to understand the role of propranolol HCl in impeding the reconsolidation of fear memories in a group of spider phobic women in a recent study. Throughout this analysis, the purpose, research methods, results, conclusions, potential problems, and future directions of this study will be considered. To begin, production of the study required knowledge of fear memory and its role in the brain. As with any memory,Show MoreRelatedDoes Major Depressive Disorder in Parents Predict Specific Fears and Phobias in Offspring? 1208 Words   |  5 Pagesanalyze this research article which tries to answer if major depressive disorders in parents lead to specific fears and phobias in offspring, because I like psychology and I wanted an article that was related some way to this interest. Before this research two studies were conducted that reported an increased risk of phobias in offspring of parents with major depressive disorder (MDD) when compared to children of normal parents. These findings suggested a connection between phobias and depressionRead MorePhobias, By Richard Kasschau Essay1183 Words   |  5 Pagessuffered from agoraphobia. Phobias are not something I have experience with, but after hearing this story, I was curious and did some research. I found several interesting articles about phobias that explained what a phobia is, unique examples, as well as causes. Let s start by defining the term phobia and citing some examples, hopefully none of you are phobophobic, or afraid of phobias. The goal of my first main point is to familiarize everyone will the concept of a phobia, as well as some examplesRead MoreAnalysis Of The Text Relaxing Your Fears Away 906 Words   |  4 Pagesto treat anxiety disorders. Systematic desensitization is a technique that is supposed to lower a person’s level of anxiety steadily. The reason he used this technique was to see if this technique actually worked using his prior ideas that two feelings or responses cannot occur at the same time. Wolpe focused on the phobias his patients had and proposed that when his patients were in a relaxed state, then they would not respond with fear when presented with something that gave them anxiety. In Wolpe’sRead MoreChildhood Anxiety Related Emotional Disorders1168 Words   |  5 Pagesarticle named ‘Psychometric Properties of the Screen for Child Anxiety Related Emotional Disorders (SCARED): A Replication Study’ researched by Boris Birmaher in 1999 was continuing to catch my eye. After hesitating my decision on selecting this empirical article, because some of the results were a little confusing, I thought to myself why not test my knowledge and inform my peers on this fascinating topic. The Screen for Child Anxiety Related Emotional Disorders (referred to as SCARED) is a childRead MoreBeing A Child Self Report Instrument Developed As A Screening Tool For Children957 Words   |  4 Pagesand deciding the empirical article named ‘Psychometric Properties of the Screen for Child Anxiety Related Emotional Disorders (SCARED): A Replication Study’ researched by Boris Birmaher in 1999 was a topic I wanted to further explore. SCARED is a child self-report instrument developed as a screening tool for children who have been diagnosed with anxiety disorders. Birmaher was aware that children who have anxiety disorders are often misdiagnosed due to the comorbidity of other psychiatric disordersRead MorePhobia Is An Irrational Fear1201 Words   |  5 PagesPhobia is a Greek word originated from Phobos which means fear. A phobia is an irrational fear of a specific object, activity or situation that results in a compelling desire to avid the dreaded object, activity or situation (1). Fear is sometimes a normal entity for example fear of sudden sight at snake or wild animal etc. However the fear in case of phobia is quite irrational. Even the person who is suffering from phobia of any kind understands that their phobia is rational, but still they areRead MoreEssay on Social Phobia Disorder1149 Words   |  5 PagesSocial Phobia Social phobia is a kind of disorder, which involves fear regarding societal situations and accomplishable destructive criticism. Social phobia is the greatest general psychiatric problem in epidemiological examination, with estimation of life time occurrence in western circle as more as 16%. Common phobia generally come out in adolescence and is associated with deep distress, destruction and comorbid problem. Females in clinical trials are higher possible than males to social anxietyRead MoreThe History, Causes and Effects, and Treatment of Phobias Essay1325 Words   |  6 PagesThe History, Causes and Effects, and Treatment of Phobias Just imagine for a moment that you have a cynophobia or the fear of dogs, would this be how you would feel. Driving down the road the oil light comes on. I must stop the car to add more oil or I will damage the car engine. This looks like a good place to pull over. Ill just stop in front of this house. The oil is in the trunk, so Ill pop the top first, then get the oil out of the trunk. OK, I have the oil, but what if thereRead MoreAccording To The National Institute Of Mental Health, Social1315 Words   |  6 PagesHealth, social anxiety is a mental disorder with a lifetime prevalence of 12%. It is characterized by a persistent, intense and chronic fear of being scrutinized by others when engaging in, as well as a fear of, social interactions. In this form of anxiety, individuals are afraid of saying or doing something that will embarrass or humiliate them and have unrealistic appraisals of the negative consequences of social encounters. There are many factors that contribute to social anxiety such as sexualRead MoreSocial Anxiety Disorder And The Speech Of The Individual ( Asha )1527 Words   |  7 PagesSocial Anxiety Disorder is the most common psychological impact in people who stutter. Social anxiety disorder or social phobia is a disorder where a person feels anxiety related to social interactions. (Blumgart, Tran, Craig, 2010). Approximately 50% of people who stutter or more are known to have social anxiety disorder (Stein et al 1996). Social anxiety and phobia negatively impacts occupation, social situations, and mental health (Blumgart, Tran, Craig, 2010). People with social anxiety disorder

The Effects of Globalization on Public Relations Essay

Globalisation has resulted in public relation industries to struggle in cultivating culture in their practices as they are now constantly dealing with an intertwined global flow of people, technology, finance, ideas and images internationally (Appadurai, 1990) (Sriramesh, 2007). This has pushed them to sensitise the concept of public relations towards a more culturally inclined approach (Pal Dutta, 2008, 161). With its increased demand as a communicative tool to the public, the concept of public relations has shifted beyond its functional process which dominance the organisation’s interest to being a socio-cultural activity that positions public relation practitioners in the society (Edwards Hodges, 2011). Hence, public relations†¦show more content†¦As a carrier of traditions and transformations, understanding of culture is important as it is influential. Within this grey area, meaningful identities and relationships can be formed which is suggested as a necessity in public relations framework (Pal Dutta, 2008). Understanding culture also shapes a society to a certain extent (Hodges, 2006, 83). According to Wakefield (2010), culture has the ability in effecting the type of public relation activities carried out in a particular society or even country (Wakefield, 2010, 665). With this, public relations practitioners are commonly identified as â€Å"cultural agents† for their need to monitor the societal and cultural progressions in a society, community or country (Banks, 2000, 3). As a result of this shift, public relation practices are more interactive instead of passive. It looks beyond the functional process as they are now engaging with a more diverse audience. With the knowledge of anthropology, it enables practitioners to be more aware and attuned to the different cultural practices and values associated with a specific country. From here, practitioners would gain the advantage of foreseeing the organisation’s culture traits and practices. This will enable them to plan the public relation activity that best suits the organisation. For instance in Brazil, it is expected for ladies to have well-manicured nails for businessShow MoreRelatedGlobalization And The Speed Of Globalization1726 Words   |  7 PagesThere has been acceleration in the speed of globalization in current years. Its scope has too widened past the realm of economies to involve the domains of cultural, political and social practices and norms. This powerful shove has been connected with far-reaching cost for economic well-being, political processes and social structures in countries across the world. The diverse parts of the entire world have actually become so co-dependent in so many respects that it is not possible any longer toRead MoreHow Globalization Affects Developing Countries?1504 Words   |  7 PagesHow Globalization Affects Developed Countries The phenomenon of globalization began in a primitive form when humans first settled into different areas of the world; however, it has shown a rather steady and rapid progress in the recent times and has become an international dynamic which, due to technological advancements, has increased in speed and scale, so that countries in all five continents have been affected and engaged. What Is Globalization? Globalization is defined as a process which, basedRead MoreThe Politics Of The Global Essay998 Words   |  4 Pagespolitical economy happens and an understanding of globalization. Globalization is frequently analyzed independently and the author shows how globalization plays out in two multi-cultural democracies; India and USA. It portrays different political possibilities like colonial coercion, post-colonial ambivalence and post-colonial co-option that are opened by global relays of meanings, identities and power from historically different locations. Globalization also explores a variety of spaces and strategiesRead MoreThe Role Of Power In International Communication1391 Words   |  6 Pagesand transforming the structure of power distribution in the society. Considering how a significant part of power and influence belongs to the government, the media clearly has an important role in shaping the affairs of politics and international relations. This situation can be explained from various perspective. First, international communication contributes to one’s knowledge, perceptions, and opinions of the world. Second, international communication has always been affected and managed by propagandaRead MoreGlobalization And Its Impact On Socio Economy1701 Words   |  7 PagesGlobalization and its Impact on Socio-Economy in India Dr. Mahendra Singh Associate Professor Department of Sociology Madhav University, Pindwara (Rajasthan) Abstract: Globalization was adopted by Indian Government during 1990-91 when Indian Economy was in a very bad shape. It was, however, adopted not as a solution to deteriorating Indian economy but to enable itself to get further foreign exchange loans from World Bank as its foreign exchange reserves were reduced to mere 3 weeks outflow. ToRead MoreNike Positive And Negative Effects Of Globalization1367 Words   |  6 PagesThe Promises and Perils of the Globalization of Nike Globalization involves global interaction and cooperation between individuals, corporations, countries and their governments. As demand for products grows and the technology it takes to improve the process by which products can be manufactured more cheaply grows, globalization grows as well. It is supported by advancements in technology. These changes can have both short-term and lasting effects on issues surrounding economics, politics, the environmentRead More The Disadvantages of Globalization1567 Words   |  7 Pages Globalization is a term that is difficult to define, as it covers many broad topics in the global arena. However, it can typically be attributed to the advancement of economic, social, and cultural interactions among the companies, citizens, organizations, and governments of nations; globalization also focuses on the interactions and integration of countries (The Levin Institute 2012). Many in the Western world promote globalization as a positive concept that allow s growth and participation in aRead MoreThe Conflict Between the Ukraine and Russia Essay1614 Words   |  7 Pagesand territorially close to Russia, thereby, tying the Ukraine to Russia. Current Situation: Globalization: Globalization is defined as â€Å"the historical process involving a fundamental shift or transformation in the spatial scale of human social organization that links distant communities and expands the reach of power relations across regions and continents (Baylis, 2014).† Globalization has effect the role of the state immensely; as the process of present’s challenges to state sovereignty andRead MoreThe United States : A World Leader And Its Responses Will Have Key Consequences1693 Words   |  7 Pagesoccurred outside of American borders. In response, there was no way for the nation to avoid becoming more globalized. Globalization came in the form of economic, social, and political pressure on the country. Some of these shifts in policy and world view were brought on by necessity such as the energy crisis of the 1970’s. Others were by choice of policymakers such as Cold War foreign relations and the response to 9/11 and invasion of Iraq. The United States will continue to face global challenges as a worldRead MoreCapitalism, Globalization and the Perpetuation of Women’s Oppression: a Vicious Cycle1138 Words   |  5 PagesCAPITALISM, GLOBALIZATION AND THE PERPETUATION OF WOMENS OPPRESSION: A VICIOUS CYCLE By Kelsey Lavoie NDYA, Provincial Youth Liason According to the World Bank, women make up 70% of the world’s poor and their wages world wide are on average 50% to 80% of men’s. One third of all households word wide are headed by women, they are responsible for half the world’s food production, and yet they own just one per cent of the world’s property. The majority of workers in sweatshops are women and the

Gifted Children free essay sample

For example, gifted child able to perform the highest grade of piano like those professional pianist even they never learn it before or just enter the first grade of the class. There is always a question about gifted children are either born in nature or nurture. Brigtte (2009) stated that gifted child is 2% of the population of 25 million of Malaysia population. The significant of gifted children always spotted while they are in early childhood, about four or five years old, which is on their learning stage or start their schooling. They always give a symptom in non-academic area such as playing piano, drawing, good memory and etc. Components of social relation always questionable about how it able to influence or produced potential gifted children. Some of the internal factors and external factors had been identified such as the internal factors included personal satisfaction and genuine interest (Laurie 2005); while external factors such as parental, peer relationship and school environment (Rimm 2012). Internal factors and external factors of social relation affect the potential of gifted children. For example, which factor would motivate the gifted children to learn? Would it self-interest or advises from family or peer influences? Following, which factors would bring negative or positive effect to the child? Malaysia had develop a conservative center for gifted children called PERMATApintar programme in University Kebangsaan Malaysia, which is collaboration with the Centre for Talented Youths, Johns Hopkins University in United States to give them a holistic education to nurture their innate abilities and talents (Sharifah 2012). It is important to conserve the gifted children to provide them a suitable education centre with among the same type of children. In our study, there are three major objectives. Objectives are determined by researchers based on the research question and problem: 1. To identify the external and internal factors of social relation affect the potential of gifted children 2. To examine the effect of external and internal factors of social relation on their potential. 3. To study the society perception on gifted children. 3. 0RESEARCH METHOD 3. 1 Introduction Methodology is a process of gathering information, recording and analyzing of data of the research. Method is a tool to prove the statement by collecting data in conducting a research. Our survey methodology involves several techniques and samplings to reach the objective of our study. Research method involve our study involve collecting primary and secondary date through interview, literature finding and questionnaire distribution to examine the variable and prove the accuracy of the problem statement, furthering implement solution for the proven problem. 3. 2 Research Philosophy As the nature of this study is to examine the phenomenon of gifted children in their natural environment the philosophy of conducting this research would be interpretivism. By definition: Interpretivism can be referred as the Social Constructionism in the field of management research. According to this philosophical approach research give importance to their beliefs and value to give adequate justification for a research problem (Easterby- Smith et al. 2006). With the help of this philosophical, researchers focus to highlight the real facts and figures according to the research problem. This kind of philosophical approach understand specific business situation. In this approach, researchers use small sample and evaluate them in detail to understand the views of large people (Kasi 2009) In fact, there might be many interpretation of reality about the factors affecting the potential of gifted children, but the concentration of this survey is to identify the factors of social relation affect the potential of gifted children, examine the effect of external and internal factors of social relation on their potential and study the society perception on them. To examine those effects, we should first identify the main factors that can affect the potential of gifted children. It can be divided to external and internal factors of social relation. Each external and internal group can be sub-divided to many sub factors After identification of relevant factors, the next step is examining the effect of those external and internal factors of social relation on gifted children potentials to have clear picture of effect of each factor on potentials. Studying the society perception on gifted children is a way to achieve the goal mentioned above. By interviewing selected people and preparing questionnaire, which will be explained further in data collection method, there would be an insight in this context. 3. 3Â   Research Framework Research framework for this research is conceptual framework as is linkage of research objectives with its research problem. Here the research framework is to identify the factors and its effects which will increase the potentiality of gifted children. Researchers understand the framework helps in identify the important factors which are the variables for the research and elaborate how each of the variables linked to the main problem and furthering implement an appropriate methods on the survey. Below is research framework Three objectives had Figure 3. 1 Research framework een identifying to study how to maximize the potentiality of gifted children. Both independent variables affect the performance of dependent variable whereby the relationship will be influence by moderating variable. It provides a guideline for researcher so that to avoid researcher collect to much data and create bias which lead to running out the topic in the research. In addition, research framework create and identify the nature relationship occur between the problem and the factors in leading to maximize the potential of gifted children. 3. 4 research approach pic] Figure 3. Research Model in Survey Research approach refers to the way in which research is conducted. To have an exhaustive look at all aspects of the concept, both qualitative and quantitative approach have been chosen for conducting this presented survey. Qualitative survey includes exploratory research design which provides information on the respondents’ opinion about the factors influencing gifted children potentials through interview. The interviewees should have adequate knowledge on the problem so that they can provide effective information. Quantitative survey includes descriptive research design which involves large samples and data collect in structured way (Malhorta, 2010). The primary data is collected through questionnaire analysis statistically. The questionnaire will provide close-end questions. The research model in figure 3. Describes the overall framework of our survey. This model identifies the internal and external factors of social relations affecting gifted children potential and the basic concept about the society perception we generated from sampling. So that to describe the reality in the social environment. The research model provided the concept we used to impose some sort of information about society perception to the real world. 3. 5 Research Design In this research, the collecting on secondary data from sources such as books, journal, article, online resources about the gifted children as to gain the insight of research so that research obtain an idea on examine the research question. Primary data included data collecting from interviewing the respondents to obtain their opinion about the factors which influence the potentiality gifted children. Target respondent must have knowledge about the problem that stated in the research so that to provide accurate answer and help in the research. Besides, the survey method by distribute questionnaire also part of the collecting data by providing close-end question by involving all the tested variables so that samples enables to answer and work with minimum interruption, especially internal disturbance such as anxiety and nervousness so that respondent able to provide quality information. Thus respondents may feel more relaxed and can be honest in delivering their responses. The variable include internal and external factors of social relation; effect of the component and perception of society toward the gifted children. After collecting the data, data will be discuss by using SPSS method to prove the relationship between the tested variable with the problem statement so that the further solution and implement can be distribute to solve the problem. Diagram below is the overall research design used in the research on the problem statement: 3. 6 The Overall Research Design Figure 3. 3 the overall research design . 7 phase one: Preliminary Qualitative Studies Qualitative method can be used if the problem has not been explored much in the literature. Methods for a qualitative approach are observation studies, participant observation, ethnographic studies, free-form interviews, case studies and historical studies. Qualitative approach is good for understanding social phenomena. Our preliminary qualitative study is consisting of group interview with responden ts who are able to provide beneficial information about gifted children. Interviewees are approached based on judgmental sampling whether they are able to provide their perception on gifted children and the social factors affecting their potentials. Three scopes of questions are delivered to our sample including the internal and external social factors, effect of these factors on the potential on the gifted children and their perception about this issue. In addition to judgmental sampling, convenient sampling had been implemented by interviewing friends and relatives familiar with this problem. The samples are accessible and easy to measure for our research. . 8 Phase two: Preliminary Quantitative Studies: The quantitative can be conducted to follow up the findings from qualitative. It relies on random sampling and structured data collection instruments that fit diverse experiences into predetermined response categories. They produce results that are easy to summarize, compare, and generalize. Methods for conducting a qualitative research are surveys, str uctured interviews, usage data analysis, Questionnaire, controlled experiment and platform/ISP data analysis. Quantitative is useful in determining relationships, effects and causes. It is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question, participants may be randomly assigned to different treatments. If this is not feasible, the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants In quantitative part, according to the objectives; Sets of questions had been designed, hence by adding the demographic section, a questioner containing two sections was designed and distributed up to 60 respondents. They were in different walks of life, education level and occupation status. 3. 9 Data analyze The questionnaire is designed specifically to extract relevant information regarding the possible internal and external social factors that influence the respondent’s perception. The data gathered by questionnaire is analyzed by quantitative measures. Each item in the questionnaire is measured by its frequency with SPSS software. For further analyze they will be tabulated. For analyzing the result of our qualitative research design, which are the data collected from group interview we will have a discussion on them. By discussing on the results of group interview we will analyze them with qualitative measures. 3. 10 Research limitations Although the research was carefully prepared, there are still some sorts of limitations and shortcomings. First of all, the population of the experimental group is small, which makes it more inaccurate to generalize the findings. Second, since the questionnaire designed to examine the perception of people towards the gifted children it seems not to provide enough evidence on internal factors since there were no current access to friends and family members of real gifted children. In addition, since the assessment of the pretest and post test was conducted by the author, it is unavoidable that in this study, certain degree of subjectivity can be found.

Sugar Plum Bakery

Table of Contents Introduction Allergy Competition Macro Environment Conclusion Reference List Introduction Sugar Plum Bakery (SPB) is a bakery retail business established in Camarillo, California and targets regular and loyal customer with a passion for baked products. The company’s commitments are to provide delicious nut-free baked goods using high-quality ingredients at a reasonable cost to the consumer. Advertising We will write a custom essay sample on Sugar Plum Bakery specifically for you for only $16.05 $11/page Learn More The company’s management has also evaluated and taken into consideration consumers allergic to nuts. To deal with this situation, Sugar Plum Bakery plans to provide delectable homemade treats in a safe environment for consumers allergic to nuts. The company’s goals and objectives are to build a strong and counterproductive market position in Camarillo. This can be achieved by positively benefiting its people in business partnership and improved competitive climate in the area. Allergy Allergy is an abnormal reaction of one’s body after contamination with allergens by inhalation, ingestion, injection or skin contact. There has been much research on food allergy in general but not much on peanut allergy alone. Sugar plum bakery has evolutionary grown with the increased in demand of peanut by consumers globally. Scientist and health professions have defined a substance called allergen to be the primary course of allergy which contains proteins in the food we eat. Peanut allergy is common in children that vary from person to person according to ones immune system. Allergy health professionals have established clinic all over the world to help diagnose allergic patients. In some countries like the US, the Federal Food Allergen and Consumer Protection Act (FALCPA) require that all packaged food must be labeled specifying ingredients contained in the package (Masi, 1995, 78). A research has shown that food allergies are mostly coursed by the sensitivity of the peanut. Sugar Plum Bakery is determined to eliminate allergy problems to consumers at all cost. The cost of our company’s product will be affordable to all consumers with an equalized profit for the company’s management and development. Environmental management in Camarillo is in the interest of Sugar Plum Bakery. Furthermore, the health of Camarillo residents is our main concern in partnership with the local business men. Our products will be freely distributed to local businesses at a minimum cost. Our business is strategically located and readily accessible from all corners of Camarillo with enough space for expansion (Joshi, 2005, 39).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competition Competitors are business rivals or one who is competing against the other. Sugar Plum Bakery bu siness has been on the increase due to demand in its products i.e. peanut. This has lead to competition between businesses entrepreneurs involved in Sugar Plum Bakery. However, the company has survived the competition and has been able to keep cat bay rigorous competitors. Sugar Plum Bakery is a competitive business in today’s market especially due to high consumption and demand of its product globally. The quality of a company’s product improves its demand by the consumers (Joshi, 2005, 34). A companies’ share do not necessary mean how a company is performing relative to its competitors. Any change in business field like in sales affects market and economic situation. Market share can be defined by the hike in demands and high sale of products leading to competitive profits in comparison with other competitors. Established customer distribution increases share distribution. Product matchup is the comparison of product from other companies for competition. Our company’s product will be of high quality to favor all consumers. Macro Environment A condition that exists in an economy that affects the company planning and performance, and is beyond its control. Business is sources of income that improves economic growth of any given country, city or society. Market is a place where buyers and seller make transaction directly or indirectly. Marketing has evolved over the year where transaction of good to good in old age to today’s computer technology. History has defined exchange of good and product since the creation of the world which intern due to human intelligence has been made easer whereby you can buy product from wherever you maybe just by a click of the button (Lenskold, 2003, 78). Companies all around the world have joined hands to improving the living standard of people. Sugar Plum Bakery products demand has extensively increased due to consumers. Products demand and retail supply, increase in import and marketing eff orts. Supermarket retailer continues to strive for lower labor and capital cost. Advertising We will write a custom essay sample on Sugar Plum Bakery specifically for you for only $16.05 $11/page Learn More Sugar Plum Bakery has large players who have continuously dominated the market but still small retail firms remain active. Small retail exists in the business trying their level best to compete with large volume firms (Keller, 2002, 67). Conclusion Sugar Plum Bakery (SPB) main target is the local people of Camarillo, the establishment of the company will create employment and improve the infrastructure, therefore leading to an improved economy in the area as noted by Clancy (2000,23).The company, further, has great potential for growth considering it is exploring many other avenues and coping with competition favorably. Reference List Clancy, Kevin. 2000. Counter Intuitive Marketing. London: Free Press. Joshi, Rakesh Mohan. 2005. International Market ing. New Delhi and New York: Oxford University Press. Keller, Kevin Lane. 2002. Strategic Brand Management. London: Prentice Hall. Lenskold, James. 2003. The Path to Campaign, Customer and Corporate Profitability. New York: McGraw-Hill Professional. Masi, Rachel. 1995. Organizational Culture, Distribution And Amount of Control, And Perceptions of Quality. New York: Prentice Hall.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Sugar Plum Bakery was written and submitted by user Valentin Rosario to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.